Once a business has been “figured out” and distilled into a repeatable set of Recipes, it is ready to be sold as a Franchise.
A franchisee, the person purchasing the “prefab business” is in charge of one thing: executing the recipes. Sourcing product, marketing material, training guides - all have been created for them and simply need to be executed on. There is nothing for them to “figure out”.
A franchiser, on the other hand, is responsible for the creation of Recipes but not the execution of them. This can cause problems due to the lack of stakes, and their lack of knowledge of the real problems you face when trying to execute on these templates. (Think: Ivory tower, with no knowledge of the real-world problems.) On the other hand, it can be a good role for someone who’s great at figuring new things out, but not on the repeated execution of them - such as adults with ADHD (see: Franchising and ADHD).
For the actual content that makes this up, see Content Of A Franchise.