BANT is a framework for Validating An Opportunity in Sales. If they don’t have all 4, it’ll be hard to close the opportunity.
BANT
Budget Authority Need Timing
Budget - can they provide what you need out of the transaction?
Authority - are they the actual ATL decision maker? Even if they want to make a deal, can they?
Need - What is their Motivation and how strong is it? Are those things that you can actually provide?
Timing - Can they act now? If not, when? Sooner is better, Time Kills All Deals.